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Restaurant Industry Squeezed Between Labor Costs and Customer Resistance

Food service operators are struggling to remain profitable as wage increases collide with a customer base that has reached its price ceiling.

Restaurant Industry Squeezed Between Labor Costs and Customer Resistance

Independent restaurants are failing at the highest rate in years as the combination of elevated food costs, higher minimum wages in major markets, and customer resistance to further price increases creates margins too thin to sustain operations. The National Restaurant Association reports that 65 percent of operators say their restaurant is less profitable than a year ago, with the most acute pressure hitting mid-price casual dining where customers have the most elasticity to trade down or cook at home.

Operators are responding with a mix of strategies including reduced menu sizes to cut food waste, automation of repetitive kitchen tasks, and technology-enabled table management that reduces the labor per cover required. Ghost kitchen concepts that eliminate the cost of dining room space and service staff are growing, though profitability in that segment remains elusive for many operators given high delivery commission rates from third-party platforms.

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